Why Artists Need a Website (Not Just Social Media)

Person looking at their social media account on their smartphone for likes

If you’re building an art business in 2026, chances are you’re on at least one social media platform. Instagram. TikTok. Pinterest. You post your work, use hashtags, hope the algorithm cooperates, and wait for the likes to roll in. But here’s the hard truth: Social media is a marketing tool — not a business foundation. […]